Inspired by the success of mainstream dating websites? Tempted by the profits that dating websites have made over the years? Even a dating site catering to a relatively small niche can carve out a good slice of internet revenue if done adequately. If you have decided to take the plunge and try your luck at running your own website, consider these common mistakes that internet entrepreneurs make before you look at ways on how to start a dating website.

  • Picking a large niche

While famous websites like Plenty of Fish boldly targeted dating in general and became wildly successful with it, it is evident and rather blatant that the industry is now fairly saturated and unless you find a million dollar idea that will revolutionize online dating to change the game, it may be a good idea to pick a small niche. The smaller the niche, the better chance you have of finding success. Of course, don’t go overboard and don’t find a niche that would only cater to 1000 people in the universe.

  • Picking a competitive niche

Most individuals who understand point number 1 and steer clear from it are the ones who make this mistake. Considering a smaller niche, they may find themselves leaning towards a niche that while small, may be highly competitive. Find out how many players you are up against before you decide to set up the website.

This mistake may be done to keep the pot small and minimize the investment, but if you are aiming for big profits, you should be willing to shell out a few bucks for decent dating software. Compromising on things like features, security and appearance for free or cheap dating software is a recipe for disaster and would reduce the likelihood of success in the niche.

  • Over-advertising

Covering your costs is your prime goal but being overambitious with your on-site advertising can quickly turn away lurkers looking to try your site out. Keep ads to a minimal level or refrain from advertising entirely during the initial phases. Once you have gathered some firm ground, you can set up advertisements, but make sure you don’t flood the website in any case. Of course, if you are relying on paid memberships, you may want to scrap advertisements altogether.

  • Poor branding

This can apply to any type of business but particularly in dating, having an interesting theme and choosing a catchy name can heavily govern how quickly your site grows. A catchy name with interesting themes will spread quickly by way of word of mouth and garner a strong audience quicker than something matter-of-fact. This is why it is important to choose the dating software that gives you room to modify the website in a unique manner to separate it at least to a certain extent from the competition.

Now that you are familiar with what you shouldn’t do when starting a dating website, go find out more information on how to start a dating website and get going!