The CEO of mobile dating app Tinder has revealed plans to expand into China within a year — a move that would involve a significant shift in strategy as the only way the product’s users can get in touch is banned in the country.

Tinder, which has grown at a remarkable rate since its launch in September 2012, enables singletons to view pictures of potential matches in their area. To avoid the use of fake accounts, users sign in through Facebook – which is banned in China.

This does not look set to deter Sean Rad, founder and CEO of Tinder, who told CNBC that China was definitely a market he wanted to be in.

“China is the market that I think about a lot. There are a lot of sensitivities around entering that market, but we’ve definitely done a fair amount of due diligence and we do have plans to enter the Chinese market,” Rad told CNBC.

“I wouldn’t say we’re close…I would say that within the next year we will definitely have a presence in China.”

China had 464 million mobile internet users at the end of June 2013, according to the China Internet Network Information Centre, and that number is growing fast – up almost 20 percent from June 2012.

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