If you create and share your own videos on YouTube, then you’ve already taken the first step in putting your face out there. But there’s another way to put your best face forward: Craft your channel page.

Though your channel’s landing page might appear simple (and it’s grown simpler over the years), there are a number of features you can fine-tune to optimize a viewer’s experience. You can’t customize like you used to, and there’s a lot of white space, but there are very specific ways to make your page stand out. Read on to find out how you can turn curious viewers into devoted subscribers.

1. Post a great channel trailer.

As soon as visitors land on your page, you want to hook them. A channel trailer is a great way to do it. You’ll want something brief, attention-grabbing and representative of the kind of content you post. Don’t tell people what you do — show them.

2. Optimize your channel name and description.

Remember that your channel name and description won’t just appear on your homepage. Your channel will appear in searches and suggested channel categories across YouTube, so make sure it’s appealing. Note that your channel name isn’t the same as your URL; you can change the former without affecting the latter.

3. Pick the right icon.

The key here is to select something that will look good at very small resolutions. It’s not like choosing your Facebook or Twitter profile photo; first of all, this is about branding. Your friends don’t care that much if your photo is recognizable, or if it’s even of you. But in the age of short attention spans, this tiny piece of real estate is your best bet for pulling viewers to your channel page.

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