Hipstamatic, the makers of a self-titled iOS photo app that competes against Instagram, is unveiling a brand new standalone app called Oggl. The company seeks to evolve its three year old service and provide a new experience that doesn’t center around adding more filters, but will help engage its 4 million users. Oggl is available starting today on an invite-basis.

If you thought that Instagram won the photo-sharing app war, then you’re probably not that mistaken — after all, it was acquired for nearly $1 billion by Facebook and has over 100 million users. But Hipstamatic has a loyal following and is pretty active still. Although the company has just 4 percent of Instagram’s users, there are 60 million photos being taken each month, with a total of 2 billion shots snapped (but not published) since the company’s first app launched.

In an attempt to create a community for creative people, Hipstamatic is launching not only a new mobile app, but one that has the essence of a social network. A blend of Instagram and 500px, the company says that Oggl will offer a new way for Hipstamatic’s crafted filters to be experienced while also connecting the individual user with the rest of the community, as well as likeminded creative folks around the world.

Evolution from a Polaroid to a Point and Shoot camera

Known as a photography app, Hipstamatic actually originally started as a design agency in 2006 where it worked with startups and Internet companies. Three-years later, it decided to launch its mobile service…

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