Online real estate company Trulia has announced it plans to acquire real estate SaaS CRM provider Market Leader for approximately $355 million. The SEC filing is here.

Trulia said the combined company will have some 46,000 “premium subscribers” — or more than “any other online real estate marketplace” (likely an indirect reference to rival Zillow).

The pair said the rational for the merger is to create a “combined platform” that covers both house buyers and real estate agents — aka “the entire real estate market, from consumers to brokerages, agents and franchisors” — with Trulia’s front end listing businesses being complemented by Market Leader’s back-end SaaS CRM.

The move is not unexpected, coming after Trulia said it was looking to raise $150 million in follow-on funding in March — with some of the money intended to be used “to acquire or invest in complementary businesses, products, services, technologies, or other assets”.

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