Whether you already run a successful dating agency in real life and would like to bring it online, or if you are just about to start your matrimonial business, you are going to need several things.
1. Domain name
Best of all make it easy to read and easy to memorize. Usually dating websites include words like ‘date’, ‘dating’, ‘singles’, niche keywords. If you own an agency, you will likely use its name or closely related notion as a domain name.
2. Web hosting
We advise that you find hosting server in the country where your target audience live, because signal will run faster than when you host your website overseas.
3. Relevant keywords
Make a list of words and phrases that you want your website to be found by in the search engines and add them to your site.
There is an online tool for that that may come in handy: https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
Example: For ‘dating agency’ you will be offered:
international marriage agency
international dating site
international dating sites
online dating agency
free dating agency
international dating agency
… and more
4. Website engine
If you start anew, site setup and management options are things to consider. If you run an established business, you have a database of members to transfer to the website.
5. Newsletter capability
You will need to be able to contact your site members to inform them about new campaigns, changes in site services, any interesting and useful information.
Dating Pro gives you the chance to manage database of subscribers, create scheduled newsletters, or create and send newsletters manually, or contact each and every of your site users individually by several means.
And now let us bring to your attention the Dating Pro features that you may find useful in terms of matching people.
1. Profile builder
Profile builder tool will help you ask your site members questions that you deem relevant for your website. It will likely be personality-related questions – the ones that help match people by different criteria.
There is a set of ready questions that you can edit, or you are free to create your own custom questions and put them into sign up form and search forms.
Perfect match functionality lets you indicate the questions that the system will perform automatic match search by:
2. Elements placement on landing page
You can choose to show people’s photos on your site landing page to attract new visitors. Make photos big or small; display them in a carousel or in a gallery view.
Or, you can hide all members’ photos and only keep sign up form or a banner/video on your site main page to ensure members’ privacy and to invoke curiosity in the site guests.
3. Tools for site members
You can earn by charging your site members for posting their photos in the Carousel, or you can make the service completely free of charge:
Shoutbox is another place where one can post comments, communicate with people and attract attention to his/her profile:
Consider membership permissions that restrict access to certain site sections to different groups of members, as well as gender membership mode where you can distinguish people by gender. With general membership mode all your site members are separated into paying and non-paying members.
Dating Pro offers a lot of other functionality that will help your site members meet new people, find out what they’re up to, and fall in love.
If you have any questions or ideas, feel free to contact our friendly support team!