loop

Loop, the newest entrant in the social polling space, is launching in the App Store today to help people solve life’s little dilemmas, such as which movie to see or how much to tip the pizza-delivery guy. Although the app is currently intended for consumer use, it will be making its way into the B2B space in a matter of weeks.

Built by Seattle-based startup NQuiry, Loop allows users to send polls to their friends through Facebook, Twitter, email and text. As on Twitter, pollsters opt-in to follow each other, and those surveys show up in the app’s feed. Behind each are infographics that show the breakdown of respondents along gender, age and geography lines.

“People don’t like answering surveys. I knew that. I used to write surveys at Microsoft and I did consumer research,” NQuiry co-founder and CEO Erin Burchfield said. “[But] people are fascinated by polls in general. There’s an innate fascination by what other people think. There’s more interest in seeing others’ responses than in casting your own vote.”

After releasing a beta version in April, Loop closed a $450,000 seed round from three angel investors in mid-July. They’re calling it a seed round, rather than an angel round, Burchfield said, because the $1 million they’re shooting to raise in the fall will be their Series A.

As with other social polling apps like GoPollGo, the money-making will happen on data analytics and promoted polls for businesses, which will show up in a user’s feed like a promoted tweet. Burchfield said that Loop has four companies lined up to test-drive promoted polls for free, the names of which they will announce in two to three weeks. There is also potential to charge users freemiums for account upgrades, like anonymous posting.

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