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INHABITANTS WANTED: Mars One, the Dutch-based, nonprofit space travel organization, is recruiting a few brave men and women to colonize the red planet.

I’m a skeptic of the Mars One mission. In fact, I think Mars One’s interplanetary initiative is based on more nonsense than facts — a publicity stunt at best (or worse, a Ponzi scheme.) Will Mars One explorers ever get off the ground, given the scope of this unprecedented scientific and technological undertaking? I doubt it.

Still, as a staffing professional, I am astonished by the early success of Mars One’s astronaut recruitment efforts. Believe it or not, nearly 80,000 video applicants have paid up to $75 for a chance to explore the heavens. While many question the motives of this so-called boundary-pushing space mission, employers can’t deny that Mars One’s unique recruitment process provides some fascinating takeaways.

1.Integrate a social media recruitment strategy.

With its career website, Mars One can connect with would-be astronauts everywhere, 24/7. Its social media strategy to “share” video, information, and local press through Twitter and Facebook, has produced massive worldwide coverage and quickly built the Mars One brand.

2.Keep job posts truthful.

Mars One is not sugarcoating the astronauts’ job description. The reality is spelled out: This role is permanent. It’s a one-way ticket to a cold and desolate wasteland. Indeed, work always intersects with a person’s lifestyle. Job prospects deserve accurate assessments of the roles they apply for. In fact, HR consulting firm Development Dimensions International conducted a recent survey of 2,300 workers and 250 staffing directors in 28 countries who were hired in 2012. They found the majority of these recent hires already disillusioned with their new job. Their No. 1 complaint: “The hiring process failed to paint a realistic or accurate picture of this job.”

3.Tout training and education.

According to its website, Mars One astronauts receive years of training in, “physical and electrical repairs to the settlement structures, cultivating crops in confined spaces, and addressing both routine and serious medical issues.” Does your company support the personal growth of employees? By promoting your firm’s dedication to training and education, you too will attract and retain desirable talent.

4.Demand diversity.

Mars One is casting a wide net, “seeking applicants from all over the world.” Sure, this move is politically correct, but it also ensures the Mars-bound talent pool is productive and efficient. After all, a well-rounded workforce can better cope with change, react to complex situations, and display an edge in creativity and innovation.

5.Develop a pipeline.

Mars One officials expect some astronauts to fail their physical and mental tests, so from 2015 on, the nonprofit will have an annual process to select a dozen backup astronauts. Bas Landorp, Founder, says, “We will always have about 10 groups (of four) in training, so if one group drops out, there will be replacement crews.” This proactive approach to developing a talent pipeline is something we can all learn from. The Mars One effort reminds us to identify, contact, and maintain relationships with a community of top quality talent.

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