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Pinterest has announced an interesting piece of news that sees its popular social sharing site begin to categorize pins based on different types of content, while a share button for third-party mobile apps has also been launched.

“From your feed, you can tell when a pin has more information by the icon that appears below the picture,” the company explains on its blog.

Pinterest is starting out with three categories which will each get their own dedicated pins to help make it easier for users to identify the kind of content included. They will be used by an ten initial partners – including Etsy, Fotopedia and Snapguide — and the pins will also include further pertinent details for users, as follows:

  • Product pins for things like clothes and furniture with pricing, availability, and where to buy (updated every day!)
  • Recipe pins from your favorite bloggers and websites that include cook time, ingredients, and servings
  • Movie pins with content ratings, cast members, and more

As well as effecting new pins going forward, existing pins will also be categorized to make things more organized. The move is one that will be of particular interest to brands and companies that are looking to tap into the strong community of users that frequent the site.

Read more here.