Jenny Halasz is talking about “New Content Strategy”:

It’s officially Spring! The time when we all start thinking about websites. No, I’m lying, you’re probably thinking about getting outside instead of reading this article.

But, on the subject of website redesign, we’re leading several of our clients through this right now. As they’re all at various stages and have various requirements for the finished project, I thought it might be beneficial to write up a content strategy process you can use when you do redesign your website.

Сomponents of success:

  • Hire The Right People
  • Determine Your Content Strategy
  • Start From Zero
  • Map The Keywords
  • Architect The Site
  • Write The Content & The Tags
  • Check Back With The Technical SEO

Read full article at http://searchengineland.com/