In a relationship but too busy to plan a date? A New York-based dating website is reaching out to lovers who are already matched up, and providing pre-planned dates through a subscription membership. HowAboutWe is a ‘modern love company,’ a co-founder said.
According to HowAboutWe co-founder Brian Schechter, dates are an “essential ingredient” in a happy relationship.
Modern courtship isn’t dead, it’s just different.
A new dating website is out to rev up the love lives of city slickers who are already in a committed relationship.
HowAboutWe caters to couples who are too busy — or too lazy — to plan their own dates.
HowAboutWe for Couples is a spinoff of the company’s popular HowAboutWe dating site for singles, where date-seekers pitch a date idea and see if anyone bites.
Schechter got the idea for a couples site after noticing singles were deactivating their accounts once they met someone.
“But they kept coming back because they were looking for inspiration for their own dates,” he said. “We realized people who are in relationships are still looking for wonderful date ideas.”
On HowAboutWe for Couples, the dates are already planned. Favorites include “Peanuts About You,” a date to a peanut butter specialty shop in the West Village, and “Scratch That,” a DJ lesson for two.
“One thing we’ve learned is that people are really interested in dates that include some kind of active learning,” Schechter said. “And drinks. People like dates with drinks.”
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