The number of recommended actions and suggested tasks that social media managers must engage in can seem downright overwhelming. Not only are you supposed to update dozens of different profiles every day, you have to connect with potential new followers and monitor your company’s branded keywords in order to manage any negative mentions you encounter. And more.

To prevent yourself from becoming overwhelmed and unable to get anything done at all, refocus your efforts on the following daily social media habits made up of tasks you know you can complete.

1. Check the pulse of your social profiles.

If your company has chosen to focus on Facebook, Twitter, Pinterest or Google+ — or any combination of these and other social networks — your first step every day should be to simply log in. Once inside, you’ll be able to complete your goals, all of which play an important role in effective social media marketing.

2. Respond to direct interactions from followers.

One of the most important things you can do within your social profiles is to respond to any direct messages you’ve received from followers or potential fans.

3. Post stimulating content to encourage conversation.

Take a few moments to post a status update or message that’s designed to encourage interaction among your followers. For example, you could:

  • Ask a provocative question
  • Share an interesting blog article
  • Comment on a recent news item
  • Post an inspirational picture or quote
  • Request follower feedback on the specific products or services you offer

 

4. Seek out new followers.

Seek out the profiles of authority figures within your industry. Then, follow people who are following them, and whose profiles indicate that they’d be interested in your company as well. A number of these people will most likely follow you back automatically, increasing the size of your follower base.

5. Search for your company’s branded terms.

One final daily habit is to conduct a quick search for any of your company’s branded phrases, including any common misspellings or abbreviations you’re aware of.

Specifically, what you’re looking for are instances where users you aren’t immediately connected with are mentioning your company’s name. These mentions could be left as unsolicited reviews or questions seeking clarification. Either way, proactively seeking them out enables you to connect with potential followers and create the impression of an engaged, customer-centric brand.

Read full article here.