If your business has yet to tap into social media to accomplish essentials such as supporting customer service, promoting your products and/or services, engaging your community and ultimately building your brand, you’re missing out on a lot of potential. While most of the big brands, with their extensive resources, have already established social media presences on Facebook, Twitter, Pinterest and the like, small business owners may find it difficult to devote the necessary time to create and manage content on this new medium.

The following infographic from Purolator is designed to help you decide which social networks are right for you.